Selling the Neighborhood

The house itself is only part of the reason people will but – or not buy – a specific home. The neighborhood is also a huge factor. And there may be little you can do about it. I once showed a house on a street where out of about 40 houses – close to 10 of them had broken down cars sitting in the yards or drive ways. Looked more like a junk yard then a neighborhood. Clients did not even want to look at the house.

Assuming you don’t have a collection of neighbors like those above, it is still important to sell the neighborhood and area to prospective buyers. However, you want to be very careful to not scare off people either. It is a fine line to walk. For example, on one hand you want to appeal to families that have kids by pointing out near by schools. At the same time you don’t want to discourage retirees or others without kids that might be under the impression that there are 100s of noisy and rowdy kids walking by the house every day.

If the area has easy access to shopping and transportation – you should point this information out. Other details that should be noted about the neighborhood include parks, bike trails, community pools, play areas and recreational opportunities.

If the home is in a Common Interest Community / Home Owners Association you will want to include features available by the HOA such as patrolling guards or gated access, community buildings/rooms, fitness/gym areas and picnic/cookout areas.

The home is a home because because of the occupants and the neighbors. The neighborhood makes the neighbors so don’t forget to sell the neighborhood when selling the home.